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Piecing together the media technology puzzle

Broadcast Magazine

The popular conception of the broadcast media industry in Europe is that of a one way street, with technological innovation seen as largely developed in the US and then exported to Europe. Yet, this popular conception may be misleading.

As said by Oliver Botti - Head of International Business Development and Innovation of Fincons Group, in the article published on Broadcast website: “The development of more open standards (HbbTV – Hybrid Broadcast Broadband convergence standard), and of new revenue generation paradigms (such as interactive TV advertising), has opened the floodgates for European innovation to flourish, and indeed be of such a standard that Europe is now a hub of media innovation.”

 

 



Piecing together the media technology puzzle