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The long view on changes in OTT

LinkedIn Article

In his article on LinkedIn, Francesco Moretti, Fincons Group Deputy CEO, highlights the importance that broadcasters prepare for the future by ensuring that their OTT provision either includes or easily integrates with: virtual and immersive reality, object based video, multimodal gesture control, the connected home and social TV.

The article also explains the critical importance of dynamic ad replacement, cutting-edge programmatic TV advertising and interactive advertising. In this panorama, it is abundantly clear that broadcasters need to innovate to keep up with the changing market requirements. 

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The long view on changes in OTT