Management of Audience data

For the client Mediaset, the FINCONS GROUP has created a system for the analysis and distribution of audience data that is independent of any proprietary platform and totally based on Oracle/Java technology

Main functional areas covered:

  • Collection of audience data from AGB
  • Local filing and data logging
  • Statistical analysis of audience data to support marketing activities
  • Advanced reporting graphis
  • Publication of data through internal distribution channels (web, wap, text messages)