Fincons Group attends the HbbTV Symposium 2017, from 17th to 18th October in Rome at the Auditorium Antonianum.
The HbbTV Symposium is an event with a high profile at European level where professionals, consultants, broadcasters, digital platform suppliers and manufacturers can share impressive experience, as well as pain points and solutions for interoperability and future developments. The event is an occasion to update the community on what is happening around HbbTV and to create a context to analyze the current market situation and promote initiatives for joint collaborative projects and applications.
Oliver Botti, Head of International Business Development and Innovation, will be the moderator for the panel “Enhancing Television Advertising for Advertisers, Broadcasters and Consumers” on the 17th of October at 3:30 PM.
Fincons Group will also have a booth in order to share its capabilities in Interactive TV and New Advertising Paradigms, and to tell the company’s success stories with international Tier-1 broadcasters.
Moreover, together with Mediaset, an Italian-based mass media company and the largest commercial broadcaster in the country, Fincons Group will present a demo of MPAT (Multi-Platform Application Toolkit). MPAT is the research & innovation project funded by the European Commission, which provides the essential features to create compelling multi-screen experiences for HbbTV (Hybrid Broadcast Broadband TV) and SmartTV.
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