Fincons is an official nominee in the first-ever NAB Show Product of the Year Awards!
The solution we nominated is Mediaset Play, the cloud-based OTT solution for hybrid connected TVs delivering EPG, catchup TV, VOD and addressable advertising developed for Mediaset, the main Italian private Broadcaster and Media Group.
Officially launched in June 2018, the solution merges - on the connected TV screen - the traditional broadcast linear TV and the broadband OTT contents into a unified TV experience, where users can seamlessly switch between the two worlds from a single application.
Mediaset Play provides users access to the entire on-demand catalogue on the TV set, other than enhancing the linear TV experience with additional contents (multicamera view, virtual linear channels, live content clips, etc.), time-shifted access (restart of current programs) and various types of interactive addressable advertising models.
Thanks to Fincons’ expertise, the experience with European broadcasters can now be translated into software assets that could effectively inspire the incoming ATSC3.0 application and accelerate the take-off of the US broadcasters’ market.