Today at the NAB Show, NBCUniversal has announced the launch of the personalized broadcast experience through NextGen TV over-the-air channels on NBC and Telemundo owned stations in four markets.
This new product, based on the ATSC3 standard, represents a significant milestone in realizing NextGen TV’s full potential by introducing personalization, hyper localization and enhanced content capabilities to broadcast television to enhance the viewer experience and enable advanced engagement, advertising, and measurement opportunities.
We are proud to have worked with NBCU on this important project, which has given us the opportunity to demonstrate our solid and distinctive expertise in developing NextGenTV broadcast apps.
Demonstrations of the NBCU app are underway in the Fincons’ demo zone at the ATSC Booth W3056. Don’t miss the chance to visit us!
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