The advent of the ATSC 3.0 standard in the US rings in a new era for broadcasters that are about to find they have a whole new array of tools to leverage to explore the potential of Hybrid TV and to help them become increasingly competitive in an ever more crowded market. Partnering traditional over-the-air broadcast with connected TV is taking the simple activity of watching television to new heights by introducing the choice and control that today’s viewers have become accustomed to. Experience in Europe, where HbbTV has been the standard for a decade now, provides plenty of interesting and successful examples of traditional broadcasters expanding their reach into digital via Hybrid TV.
Read the article by Greg Jarvis, Executive Vice President and General Manager at Fincons US