ATSC 3.0 was unsurprisingly one of the main points of discussion at NAB 2019: it has a lot to do with the user experience and it is expected to play a key role in bringing the old broadcast experience in line with the modern OTT era. Greg Jarvis, interviewed by CSI Magazine, describes how Fincons’ experience in HbbTV in Europe contributes to the success of ATSC 3.0 standard in the US and to the enhancement of interactive adv.
Read the article on CSI magazine