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ATSC 3.0: a revolution for U.S. broadcasters

TV Technology

The ATSC 3.0 standard brings an exciting time for U.S. broadcasters as a flood of new tools hits the market equipping traditional broadcasters to explore what Hybrid TV has to offer. By drawing on Europe as an example, U.S. broadcasters have access to a series of real-life examples of the ways traditional broadcasters have expanded their reach into digital through Hybrid TV. Europe has in fact been a Hybrid TV pioneer and has witnessed the debunking of traditional “TV watching.”

Read the article by Greg Jarvis, GM and EVP Fincons.US


ATSC 3.0: a revolution for U.S. broadcasters