In the Linkedin article “Breaking the mold: how convergence is enabling a new era for TV advertising”, Greg Jarvis, EVP and General Manager of Fincons.US, and Oliver Botti, Head of IBD&Innovation of Fincons Group, describe how broadcast-broadband convergence can create exciting opportunities for businesses to up their game.
Greg and Oliver demonstrate the power of combining traditional broadcast TV with OTT by exploring personalisation, real-time contextual content and new advertising paradigms. Each platform has its own strengths, but combined the opportunities are limitless. Greater convergence and interactivity is the way forward for companies that wish to modernise and stay competitive in an evolving industry.
Read the article on Greg's Linkedin profile
Read the article on Oliver's Linkedin profile