Fincons Group and Verance form partnership to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe
Milan, Italy, January 24th 2019 – Fincons Group today announced it has partnered with Verance Corporation to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe. This partnership combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which enables Next Gen TV experiences to reach 100% of ATSC 3.0 and HbbTV connected TVs, regardless of distribution path (over-the-air, cable, satellite and over-the-top services).
Initial projects will focus on accelerating Next Gen TV readiness in both markets. Examples include the identification and development of leading consumer offerings, business modeling, proof of concept and market trial management, retailer education, and service lifecycle management and operations.
“The convergence of broadcast and broadband enables novel strategies and new revenue streams within the traditional TV space,” said Francesco Moretti, Deputy CEO at Fincons. “We look forward to partnering with Verance to apply our HbbTV experience to the ATSC environment in the U.S. and include the Aspect watermark into our portfolio for the European market. We’re also excited to announce that we successfully shared our initial versions of Next Gen TV experiences at CES. These were based on direct collaboration with leading U.S. broadcasters and our participation in the ATSC 3.0 Interactive Environment Specialist Group.”