Fincons Group has been a key enabler behind the launch of Mediaset’s Publitalia 80’s new advertising products ADD+ Plus. The solution offers addressable advertising capabilities as well as a broad and engaging digital platform to advertisers, by leveraging Smart TV capabilities and broadband-broadcast convergence across all Mediaset’s portfolio.
Mediaset’s new Smart TV advertising products consist of two key features: ADD+Inside and ADD+Over. Both formats are “addressable” ad solutions enabling the delivery of a customized message that enhances the advertiser’s communication and the value of the viewer thanks to data and targeting variables.
Mediaset is Italy’s largest commercial broadcaster and wholly owns Publitalia ’80, its advertising sales business.