New technologies, new consumers habits, new needs: these are some of the challenges that media companies are facing today.
As Oliver Botti - Head of International Business Development and Innovation of Fincons Group, says in the article: “Change is inspiring mediatech innovation - and, contrary to popular expectation, it’s not all coming out of the USA. One manifestation of this trend is the number of technology hubs springing up all over Europe and competing to become the next Silicon Valley. More importantly, however, European businesses are developing new standards of innovation that depart from the traditional paradigm of pure software and platform development which is still dominant in the USA market.”
Examples are the HbbTV - Hybrid Broadcast Broadband TV, the European standard for the broadband and broadcast technologies convergence, and the Interactive TV Advertising, already used in Germany and soon available in Italy and in the UK.
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