Mara Barni

Group Communication & Sustainability Director

Mara Barni joins Fincons in 2008 where, initially in the role of Head of Marketing & Corporate Communication, she is in charge of the development and coordination of marketing & communication strategies for Italian and international markets, in accordance with the company’s internalization strategy, contributing to building brand awareness and reputation development as well as brand positioning. In 2020 Mara is appointed Group Communication Director, with the objective of developing both the corporate communications strategy and the promotion of Fincons’ values in target markets, in addition to designing the Group’s Internal Communication Vision and realizing the employee Value Proposition which form the basis of clear Employer Branding. In 2023 she is appointed Sustainability Director to define Corporate Social Responsibility policies that are aligned with company strategy and to oversee company sustainability measures in synergy with the departments involved. Mara acquired significant experience in marketing & communications, firstly in business consulting at a well-known international company and secondly within leading telco and IT consulting companies as Marketing & Communication Manager honing her skills in strategical development in target markets. In addition to this, immediately after graduating in Economics and Commerce at the Università Cattolica of Milan, Mara establishes key collaborations with universities and business management schools in the role of e-business planning and investment analysis lecturer for masters’ courses.