After studying Law and Business Management, Serge Bidault began his professional career as Head of Communications at the Limagrain Group (4th largest seed company in the world). He then held various general management responsibilities in the Media, Information and Communication Technologies (ICT) sector working with several companies including the press agency TF1-LCI, other Audio-visual Production Companies and then heading up regional TV channels in France. He was also appointed CEO of a broadcast software solutions publisher specializing in technologies and services for major players in the broadcast sector and companies managing digital assets (M6 Group, France Televisions Groupe, TF1 Group, Next Radio – Altice Group, French Senate...).
In 2017, he took over operational management of 2 innovative French companies specializing in image services and technologies (Real Time 3D, AR & VR, Retail digital services ...) for civil industries like VALEO Group and for military applications. At the start of 2020, the owners of the Swiss-Italian group Fincons Group, Michele and Francesco Moretti, entrusted him with the general management of the French subsidiary, which plays a key part in the internationalization strategy the Group successfully pursues.