Next generation TV as you’ve never seen it before. We’ve designed it for our clients and for the viewers of tomorrow.

We’ve been developing the TV experience of the future to match the expectations of today’s viewers for quite some time and we believe it should be available over many different platforms, when and how they prefer it, without a set schedule and encouraging interaction with other viewers.

We are developing and implementing newly interactive TV experiences based on the HbbTV standard (Hybrid Broadcast Broadband TV), the European digital TV standard, and on the US equivalent, the ATSC 3.0 standard. Our efforts are grounded in years of experience imagining and implementing TV as you see it today and that is poised to become ever more versatile

  • More and more Video on Demand (VoD), the possibility to tailor schedule, to buy and see only what viewers want, when they want it
  • Enriched content such as the opportunity to select the camera view in a reality show or sports event
  • Flexible advertising formats- interactive, personalised and less invasive
  • Evolution of insert distribution with programmatic integration


HBBTV and ATSC 3.0

HbbTV and ATSC 3.0 are the solution to competing against online titans as they enable the union of traditional TV’s brand strength with the freedom of digital by offering hybrid and connected viewing. Artificial intelligence and machine learning have enabled this combination as they have created a radically new form of television for viewers and broadcasters alike. By leveraging “hybrid” – TV and online- channels and the ever- increasing availability of audience data, broadcasters are now able to offer an entirely new TV experience that combines traditional TV with viewer data analysis models, and to compete directly with online leaders.

HbbTV is an opportunity for European TV producers, while ATSC 3.0 is the new US standard developed by the ATSC, an international organisation analysing, planning and developing new interactive content and advertising technologies for television.

Our experience with HbbTV in Europe paved the way to the USA, where we bring our unique experience and are delighted to have joined the ATSC committee. On the basis of our HbbTV experience in both European and US markets, we have developed successful best practice pilots that integrate the experience of broadcasters with data-driven distribution skills and capitalise on models developed by digital-only players.


  • Monetization:
    new forms of advertising and sales models
  • User experience:
    engagement and interaction with integrated content and programmes
  • Ibridization:
    content and advertising converge on the same TV and online screen


Fincons’ Smart Digital Platform: the first platform to be entirely compatible with both HbbTV and ATSC3.0 standards

Stemming from Fincons’ pioneering experiences with HbbTV and ATSC applications, Fincons Smart Digital Platform (SDP) is a flexible and fully customisable modular framework designed to provide Hybrid TV and OTT solutions and to act as an accelerator for new services scenarios, also thanks to its revolutionary publishing tool that redefines application development.

The SDP is built to integrate with the latest standards, but it is also ready to be expanded and personalised as new technology becomes available.

It enables Broadcaster Apps to have advanced monetization models, provides contextual information and encourages greater viewer engagement. The SDP uniquely also features full automation of the Hybrid TV asset preparation chain.

Fincons’ Smart Digital Platform is featured on AWS Media Blog.



Our broadcasting skills

Next Gen Hybrid TV

Design and implementation of new TV business models using HbbTV and ATSC 3.0 standards to combine the brand strength of linear TV with the potential of online data-driven tools.

Innovative advertising

Combining linear TV and online potential using HbbTV and ATSC.30 standards to develop new advertising models such as Interactive and Targeted advertising.


Design and implementation of innovative B2B and B2C OTT solutions including engaging omnichannel UX and UI, personalised content and monetisation based on sales and advertising.

Rights management and programming

Efficient tracking and maximised use of available content and derived formats, optimally leveraging all delivery platforms via linear and non-linear services while also guaranteeing compliance with the limitations imposed by rights management.

Metadata management

Improved management of metadata to favour efficiency and scalability in addition to enabling new interactive services based on artificial intelligence such as enhanced overlay, contextual advertising, shoppable content and various other emerging Next Gen Hybrid TV scenarios.

Media asset management

Optimise media operations via workflow automation and increase flexibility via cloud-based solutions.