Interactive, Addressable advertising, together with Unified cross-channel Ad Sales to increase yield and monetisation
Targeted, interactive, Watch & Buy. The proliferation of content distribution platforms also represents a challenge for the advertising sector, where the downturn in traditional advertising isn’t always compensated by internet advertising.
In order to deal with this digital transformation and to capitalize new monetization opportunities for the advertising inventory, leading media operators are innovating their typical working model by managing a multiplatform and dynamic offer.
Fincons has long term collaborations in this domain with leading advertising sales agencies, supporting them over the last two decades in the transformation of their systems for orders and prospects management, advertising placement and sales forecasting.
Driven by emerging market demand, Fincons introduced a set of innovative solutions fully managing interactive and addressable advertising on every screen and every platform to increase yield and monetization within consolidated best practices:
Fincons built an integrated ecosystem to support new and tailored business models:
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