Innovation requires knowledge: we have been an active player in in the radical transformation of the media sector over the years.
Tech is changing,
and
changing us fast
HbbTV, OTT, machine learning, conversational UX, IoT,
Virtual and augmented reality and blockchain are the building blocks of new media.
New media: platforms that connect traditional TV offering with new features made available by evolving technology.
New players, so-called FAANGs (Facebook, Amazon, Apple, Netflix, Google) have recently taken the media and entertainment world by storm and have introduced new technologies that are transforming decision making processes and operations, as well as interactions with users.
Today, traditional broadcasters can leverage new technologies to respond to the huge challenge of online competition.
It’s easier with the right partner
Innovation requires knowledge: over the years we have taken part in the transformation of the media sector on various fronts: television rights management and multiplatform content programming for OTT TV, planning and optimisation of production resources, support for new programmatic and addressable advertising paradigms. Television executives and editors have found that we are strategic partners that can help them predict and integrate the change these new developments in tech have made possible in order to stay competitive and increase audience loyalty.