The next generation of Media

Innovation requires knowledge: we have been an active player in in the radical transformation of the media sector over the years.

Tech is changing,
changing us fast

HbbTV, OTT, machine learning, conversational UX, IoT,
Virtual and augmented reality and blockchain are the building blocks of new media.

New media: platforms that connect traditional TV offering with new features made available by evolving technology.

New players, so-called FAANGs (Facebook, Amazon, Apple, Netflix, Google) have recently taken the media and entertainment world by storm and have introduced new technologies that are transforming decision making processes and operations, as well as interactions with users.

Today, traditional broadcasters can leverage new technologies to respond to the huge challenge of online competition.

It’s easier with the right partner

Innovation requires knowledge: over the years we have taken part in the transformation of the media sector on various fronts: television rights management and multiplatform content programming for OTT TV, planning and optimisation of production resources, support for new programmatic and addressable advertising paradigms. Television executives and editors have found that we are strategic partners that can help them predict and integrate the change these new developments in tech have made possible in order to stay competitive and increase audience loyalty.

Vertical experience on processes and business skills
Vertical experience on processes and business skills
Years of experience with leading media companies
Years of experience with leading media companies
Strategic partnerships with major solutions providers
Strategic partnerships with major solutions providers
Over 350 human resources with specific technical and production skills
Over 350 human resources with specific technical and production skills

Our leadership
in Hybrid TV
for Media market


Next generation TV as you’ve never seen it before. We’ve designed it for our clients and for the viewers of tomorrow.

We’ve been developing the TV experience of the future to match the expectations of today’s viewers for quite some time and we believe it should be available over many different platforms, when and how they prefer it, without a set schedule and encouraging interaction with other viewers.

We are developing and implementing newly interactive TV experiences based on the HbbTV standard (Hybrid Broadcast Broadband TV), the European digital TV standard, and on the US equivalent, the ATSC 3.0 standard. Our efforts are grounded in years of experience imagining and implementing TV as you see it today and that is poised to become ever more versatile

  • More and more Video on Demand (VoD), the possibility to tailor schedule, to buy and see only what viewers want, when they want it
  • Enriched content such as the opportunity to select the camera view in a reality show or sports event
  • Flexible advertising formats- interactive, personalised and less invasive
  • Evolution of insert distribution with programmatic integration

The world of publishing is increasingly moving towards an omnichannel approach where traditional publishing is combined, or entirely replaced, with digital formats. This is often in response to market demand for more digital content.

We support businesses that want to start this type of transformation, assisting them throughout the digitalisation process and helping them make optimal use of new technologies and channels.

Our digital publishing experience:

Static sites

Mainly “institutional”, with static content that is updated on a set schedule without specific editorial workflow demands.

The structure of the website (navigation, content, user experience) is mostly set in time.

Dynamic sites

Feature “fresh” content that is constantly updated.

There are significant editorial requirements (for example relating to article review and approval workflows) that often derive from complex editorial structures.

Articulated structure that can be configured by editors.

Community and Social Networks

Websites mainly populated with “user generated” content.

Strong drive to enable interaction between visitors via tools such as blogs, forums, chats etc.

Availability of editorial tools for the “internal moderator”.

eCommerce sites

eCommerce sites for the sale of goods (books, CDs, DVDs etc) and/or digital assets (eBooks, audio, video etc).

Availability of back-end services for transactional, logistics and customer care elements.

Usually managed via ad hoc structures that also manage editorial features.

SDP Smart Digital Platform
SDP Smart Digital Platform

SDP is the first platform to be entirely compatible with both HbbTV and ATSC3.0 standards and is built to integrate with the latest standards, but it is also ready to be expanded and personalised as new technology becomes available.


Commerce4Media supports the creation of personalised offers for clusters of clients and content.

Based on Magento, it is a "ready-to-use" tool to sell, manage and distribute multimedia content online everywhere and at any time.