Media

From linear and omni-channel OTT to Hybrid personalized TV, the proliferation of video distribution channels requires not only that content is available in a variety of business models and platforms, but that it is also delivered efficiently and cost effectively.

Innovative solutions must be implemented to optimize the entire Digital Content Value Chain.  

This includes:

• Flexible content packaging and metadata management
• Orchestration of multi-media formats and content specifications
• Multiple cloud and on-premise preparation processes
• Content usage reporting and analytics
• Consistent and coherent user experience on multiple devices

Fincons has contributed to the success of several multichannel OTT and Hybrid Next Gen TV services for international broadcasters, being instrumental in spreading both the HbbTV standard in Europe and ATSC 3.0 standard in the US.

Targeted, interactive, Watch & Buy. The proliferation of content distribution platforms also represents a challenge for the advertising sector, where the downturn in traditional advertising isn’t always compensated by internet advertising.

In order to deal with this digital transformation and to capitalize new monetization opportunities for the advertising inventory, leading media operators are innovating their typical working model by managing a multiplatform and dynamic offer.
 

Fincons has long term collaborations in this domain with leading advertising sales agencies, supporting them over the last two decades in the transformation of their systems for orders and prospects management, advertising placement and sales forecasting.
 

Driven by emerging market demand, Fincons introduced a set of innovative solutions fully managing interactive and addressable advertising on every screen and every platform to increase yield and monetization within consolidated best practices:

• Deliver ads across linear DAI, OTT, VOD
• Generate a seamless experience by connecting TVs with second screens to enable data and targeted advertising on audience segments
• Control order management, forecasting and buying methods and empower overall audience frequency management
• Enable outcome-based Adv selling and buying automation, through Unified cross-channel Advertising Sales solutions, integrating best-of-breed systems with data-driven AI

Fincons built an integrated ecosystem to support new and tailored business models:

• Interactive Content & Responsive Advertising, thanks to custom landing microsites for brands’ campaigns T-commerce (Media Embedded Merchandising) or shoppable content, where a Watch & Buy model transforms advertising into a direct-buy experience
• Contextual Advertising, where products are chosen not only according to user preferences but also depending on the displayed content.

Empowering publishers, media operators, enterprises and Public Administrations to leverage digital channels for Next Gen Communication In response to market demand for more digital content, the publishing industry has moved towards an omni-channel approach where traditional publishing is combined, or entirely replaced, with digital formats.

Fincons supports publishers of journals, newspapers, books, digital platforms and other media operators in this transformation, assisting them throughout the digitalization process with an optimal use of new technologies and channels, enhancing audience engagement and content monetization.

Fincons co-invests in the experimentation of innovative use-cases together with its clients, capturing and anticipating the trends in different market segments, such as:

• Service unbundling, from an all-you-can-eat to à-la-carte models for the personalized subscription economy
• Protecting content IPR in a new era of sharing and distribution on multiple platforms
• Combining UGC with professional contributions, automation and fake news verification
• Modern E-commerce stores for digital content and physical products
• Enabling smart video communication and (B2B, B2C or B2E) collaboration with Entertainment Grade quality, now made available not only for Media Companies, but also for Enterprises and PA

Our experience managing the digital presence of our clients covers the design and deployment of static and dynamic responsive websites, apps and e-commerce portals, community and social media network accounts.

The application of innovative technologies such as Machine Learning and Deep Learning allows us to experiment with new models of collaborative content production, audience profiling and content/service personalization.  
 

Fincons not only provides new ways to engage with the reader, but also new tools for editorial teams to better collaborate with one another within the organization.