The project aims to provide sophisticated ICT systems to support European creative agencies by enabling them to offer branding services and quality products of such high quality that they will be able to successfully compete with existing industry leaders.

Research & Development for the Future of Audio Branding

The projects’ objective is to select the most appropriate music for any context based on the audio content of songs, not on manually assigned tags but rather based on tags applied by a powerful algorithm that can identify the most efficient features for listener preference forecasting. This prediction model, developed using machine learning procedures that are highly effective, is at the core of the ABC_DJ system.