Fincons Group at Medientage - Engage and Monetize in a competitive market


The video of our Medientage panel titled “Engage and monetize in a competitive market” is now available.

In this interesting video of the panel titled ‘’Engage and monetize in a competitive market”, recorded during Medientage event, experts of broadcasting and publishing markets Sky Italia, Publitalia '80, BurdaForward and Swisscom have shared their experience on video-centered services focusing on innovating technology on a global scale.

They focused on how in an increasingly competitive and global media market, we are seeing market leaders joining forces to target wider audiences and to launch compelling new services. The media industry is aware of the potential of interactivity, participation and personalization of content to drive user engagement, segmentation and monetization. Particular attention was devoted to the impact of AI/ML, HbbTV/ATSC3.0, Cloud, DevOps, Big Data, Advanced Analytics.