Fincons Group is delighted to join a prestigious roster of major international players in a consortium, The European Connected TV Initiative, focused on exploring the advertising opportunities deriving from the growth of CTV in Europe.
The consortium works with major trade bodies, including egta and the IAB Europe, as well as media partner The Drum, with the objective of facilitating wide-ranging dialogue across the broadcasting and advertising industry to explore opportunities, identify barriers and practical steps to unlock the full potential of the CTV ecosystem in Europe.
The Consortium will analyse the market with the help of advertisers, agencies, broadcasters, TV platforms, technology, data and measurement providers, and will convene a programme of industry forums and seminars across a selection of key European markets, to review developments and explore solutions, with a final report due to be published in 2021.
The first such event will take place on November 2nd, 2020. Senior executives of Google, Roku, Fincons Group and IPONWEB will launch the initiative.