DPP, the influential organization of UK’s broadcasters, recently published “Making Innovation Pay”, a series of three reports that explore what it takes for media companies to innovate successfully. These reports are the result of in-depth workshops and interviews with 45 senior executives from DPP member companies, among which Fincons, represented by our very own Oliver Botti, Strategic Marketing and Innovation Executive Director.
- Part 1: Defining Innovation – what innovation in the media industry really means
- Part 2: Being Innovative – what it takes to be an innovative company
- Part 3: Applying innovation – how to identify and use the innovation that matters