NextGen TV it's officially "coming to live". Broadcasters who had not yet are now launching initiatives, while those who had already started working with NextGen TV are now going live.
Furthermore, TV set manufacturers are also launching more and more NextGen TV models, which is therefore becoming available for an even wider audience... NextGen TV is really taking off!
Over the course of the ATSC Tech Chat during the last NAB Show New York Francesco Moretti, Group Deputy CEO and CEO International at Fincons, discussed how NextGen TV apps can boost monetization and improve user engagement with Madeleine Noland, ATSC’s President.
Watch now the full video recording.