ATSC 3.0: Learning from HbbTV success in Europe

Radio+Television Business Report

As the ATSC 3.0 standard launches in the U.S., American broadcasters have the advantage of looking across the Atlantic to draw on European experiences with HbbTV, the basis for the ATSC 3.0 specification.

In Europe, traditional broadcasters have been exploring the potential of hybrid TV for some time, with HbbTV the standard for a decade now. There is no shortage therefore of successful examples that can be used as a foundation by businesses looking to leverage the opportunities made available by the next generation of digital broadcast television.

Read the article by Greg Jarvis, EVP and GM, Fincons US