Business strategy and technology strategy are going hand in hand as the Mediaset Group expands across Europe. Luca Poloni, COO of ProSiebenSat.1 and former CTO of Mediaset, talks about this in an interview published on Executive.IT.
When a television group decides to become a pan-European player, every technology decision also becomes a business decision. This is the premise of the article, published on Executive.IT, in which Luca Poloni charts the journey that led Mediaset to reinvent itself as MFE-MediaForEurope, and how this expansion required an IT infrastructure capable of supporting a Europe-wide industrial strategy, supported by partners who can grow alongside it.
The collaboration between Mediaset and Fincons is particularly significant in this journey, with roots going back over thirty years. What began with the development and maintenance of custom applications for the broadcaster's core processes has grown over time into a partnership encompassing several highly strategic projects. These include the rollout, across Europe, of AllRights, Fincons' proprietary solution for the unified management of television rights, ADVisor, which applies artificial intelligence to identify the optimal moments for advertising breaks in video content, and the One OTT project, which unified the streaming platforms of Mediaset Italia and Mediaset España, moving beyond national architectures to create a common, scalable, multi-tenant infrastructure.
“To stay competitive, we’ve embraced a business strategy that requires us to think on a grand scale in terms of content production, distribution and advertising,” says Poloni. “Corporate competitiveness also depends on adopting IT infrastructure that is increasingly international, scalable and integrated, as well as cultivating partnerships capable of driving innovation and growth.”
A testimony that clearly illustrates what it truly means, today, to be a trusted technology partner in a sector that is moving faster than ever before.
Download the article, translated in English, here below.