"A decade ago - says Michele Moretti - Europe witnessed the entry of big players with big content accessible to anyone, so broadcasters had to transform to compete. The effects of this market shake-up continue to trigger new strategies and innovation with the convergence between broadcast and broadband technology even leading to the development of new standards such as HbbTV in Europe and ATSC 3.0 in the US."
"Broadcasters today need to find a way to ensure that they extract the intrinsic value of their content - explains Francesco Moretti - One key strategy to achieve this is alliances: broadcasters typically invest in content for their local market which in turn has access to global content."
These are just two excerpts from this remarkable interview for Digital TV Europe, where Michele Moretti and Francesco Moretti talk about the evolving requirements of the broadcast industry at a time of accelerating change.