Oliver Botti, Head of International Business Development and Innovation at Fincons Group, was interviewed by the renowned Alastair Greener about the challenges broadcasters are facing and the best practices they should follow to win online competition and to successfully overcome this period of great changes thanks to use of new technologies (AI & Machine Learning, Conversational UX, IoT, VR & AR, Blockchain, only to name a few).
An interview that deals with extremely hot and current topics such as Hbb TV / ATSC 3.0, content and pricing personalization, Interactive UX, interactive/addressable/programmatic advertising, supported by international success stories.
Check out the video interview and the article on the Business Reporter website.