Content sale and monetization
Commerce4media is our content monetization solution: an innovative package of tools to sell, manage and distribute multimedia content online, anywhere, 24/7.
In a global media environment that is experiencing significant convergence between Broadband and Broadcast and where new TV sets are increasingly integrated with the web, it was critical to develop a platform enabling the offer of personalised packages and content clusters to customers leveraging the Internet and expanding traditional OVP (Online Video Platform) provision.
We have developed a proprietary solution that responds to the specific requirements of OTT (Over the Top) players with advanced content commercialisation and monetization capabilities.
COMMERCE4MEDIA ENHANCES BROADCASTER INVESTMENT BECAUSE IT IS AN INNOVATIVE SOLUTION THAT CAN BE INTEGRATED WITH ANY VIDEO PLATFORM AND CAN BE PERSONALISED TO OFFER CONTENT TAILORED TO THE SINGLE VIEWER
The innovative features of this platform have been defined as best-practice in the Gartner Market Insight- Five Emerging Digital Business Models for TSPs report in reference to our co-innovation project with Sky Italia
"Alongside Sky Italia, we co-financed the co-creation of a software platform for e-commerce- Commerce4media- that responds to the requirement of Sky Online (today NowTV) for personalisation of pricing and video services”.
We developed Commerce4Media based on our solid understanding of the Media market and leveraged our independence as system integrators. This tool was obtained by adapting Magento Open Source technology, originally developed for FMCG with its marketing-enabling features and extremely speedy time-to-market, to the Media sector.
Commerce4Media supports broadcasters and other players in the Media sector in the following ways:
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